I will use the PBC rub again. The taste was good. But I will use a very light hand with it. Never been to an Academy store. None anywhere near home in PA and when I saw the Academy sign on I95 in Palm Bay, FL, I took the exit, telling my wife I had to see this place. Wife asked like what is so important! So I get there and there is an "Opening March 6" sign on the front of the building, the parking lot not visible from the highway. Several cars in front of me were also exiting the parking lot. Wife now says " This must be quite a place to attract cars when it is not even open".. I can order rubs from the net but it has been less a priority than the redecorating I am doing to this winter home. Retired just in time to have to pay for 2 houses!! LOL..