3 cups SIFTED UNPACKED self rising flour. Note the bold words. Spoon the flour into the measuring device if you don't have a sifter, but don't scoop it with the measuring device. Using packed flour results in too much and a hard brick like loaf. We want soft but dense here.
1/4 cup sugar
1 beer of preference
Butter
Mix first three ingredients in a large bowl, just enough to get it all wet, taking care not to overwork it.
Dump mixture into sprayed or greased loaf pan. Make it ugly, it's meant to be. I cut about 5 little thin pats of butter and lay them across the top and bake for about an hour at 375 until the top is a nice gold, a little longer in the PBC probably, depends on the temp. Don't skip the butter it makes for a tasty crunchy top. I used a bottle of Coors that I had on hand. I hear Negra Modelo makes for a great loaf.
Enjoy.
Edit: if using the oven, put something under the pan. It rises fast and dumps some of the butter out and it stinks when it burns. Trust me on that one.