It does loo great! One of the ints about my rubs is - that you can use them as a marinade, in several ways.
Just as one example - if you want to rub the chicken pieces with Mo-Rockin….then put them in the fridge, in plastic ( even better - vacuum bag !) for the day, or even 2 days.
When you remove them - you would swear that someone snuck in the fridge, and sauced them with a marinade.
This is because of a couple of ingredients we use ( all natural ) that promote tenderizing, and moisture retention. Give it a try sometime!