I assume it is called infrared because it is radiant heat. Whether it is infrared or not, this is an excellent electric smoker.
This is my "mystery smoker." I didn't realize that they had commercialized it. I had the pleasure of being one of the early testers of this unit and have really enjoyed using it. In fact, I tend to do MUCH more smoking than I ever did before getting this thing.
I had the original Char-Broil electric smoker - gave it to my brother. I had a WSM - gave it to my other brother.
Yes, I am lazy - I like to set the temp, add the wood, a water pan, food on the Bradley rack - and set the timer.
Yes, I dream of the romance and involvement with a stick burner - I really do. I also recognize that with my family, job, (and laziness) it just ain't happening right now - maybe later. Again as my Australian friend says - "It's horses for courses......."
Everyone will make the best choices for themselves. All I will say here is, IF you are looking for a solid, reliable, easy to use electric smoker at a good price - check this one out.