I only use lighter fluid with the PBC and I have always followed Noah's video on lighting it and have had stellar results every time. I would give that a try instead of the chimney starter to see how that works for you.
I am with Smoke! He has never led me astray - and I have to say, just following PBC instructions for almost two years I have never had a problem!
There is a misconception, I fear, that started making the rounds on barbeque forums several years ago. The "lighter fluid taste" effect DOES NOT come from good quality charcoal lighter fluid. It comes from over-smoking and is more pronounced with some woods than others and on some types of cookers. Charcoal lighter fluid, used properly and in reasonable amounts burns away rather quickly leaving no trace of its aroma whatsoever.
Buy a good name brand of starter fluid, not the discount store cheap stuff. Follow the directions. Noah's 20 minute prep time is based on good science and experimentation to get it right. Don't "soak" the charcoal with it way ahead, just sprinkle and light. NEVER, NEVER, NEVER use "Match Light" or any other fluid-infused charcoal (it burns hot, fast, and nasty). Keep your "lid-off" times to a minimum.
Hub