Stubbs is good when I can find it ; have not tried the Kingsford competition yet so not sure what I'm missing . Most of my cooks are 2/3rds regular Kingsford , 1/3rd Royal Oak Lump and 1 wood chunk of oak or hickory plus one chunk of fruitwood (cherry , apple , orange , peach) depending on what I am cooking . I think once you develop a couple of flavor profiles you like then all is well !