I quit using lighter fluid several years ago. I've used an electric element in the past, but usually use a chimney nowadays. With the PBC, I've been rather ham-fisted and slopped some coals when dumping them, so I bought a compact Weber chimney which is shorter and easier (for me) to pour. It holds about the right quantity, so that's a plus.
Having said that, I've also been using fluid again on occasion (like when I have company and want to make sure the coals start predictably). I haven't noticed any smell - like Myron Mixon said in one of his books, "follow the d@mn instructions!" As far as smell, I think the odor of burning newsprint is uber rancid. I guess I don't see a problem using fluid, although the "purist" in me prefers the chimney. Bottom line: There's no right or wrong answer. Go with what works for you.
