This is some of my rub and spice collection (the ones I use the most). I have some on the other wall of my pantry that are in bags, miscellaneous things.
As you can tell, I am a big Simply Marvelous Rubs fan. My 2 favorites of theirs are the Season All, which I am currently out of and the Peppered Cow. The Peppered Cow is what's in the bottom picture in the quart container under the Weber Coffee Rub. I like Peppered Cow so much that I bought a 5 pound bag of it and divided it up in containers and put in my garage fridge, lol.
I even have some of Tee's rubs from Savor Spices. I know they have a shelf life but I'll use them up one day!
I use Peppered Cow on anything beef, from burgers to brisket. It is my GO TO for brisket, I don't use and won't use anything else as it checks all of the boxes for what I want on a brisket. The Season All is FANTASTIC on chicken. I use it as a dry brine. Sprinkle it on and let it sit for 4 hours or so and grill, it tastes a lot like Waffle House's grilled chicken. Excellent in my book!
The Cherry Rub is great as well, I use it on ribs and the meat side and use season all on the bone side, they work well together. The Spicy Apple is also good. In reality, they don;t make a product I haven't liked!