It appears to be an example of doing what's legally (but not necessarily morally or ethically) possible to gain an unfair "freebie" business/financial advantage.
I'm not smart enough to fully understand all of it but it sounds sort of like MLB patenting any new or existing outdoor activity where a ball or other object is propelled by making contact with a stick or tool of some sort and then suing the International Cricket Council.
Except for a bunch of people who drink warm beer on purpose, likely no one would care too much about cricket until they realized that the patent also affected golf, lacrosse, polo, tennis, etc.
I don't think I like Traeger's attitude very much but I'm increasingly fond of Shakespeare ("... let's kill all the lawyers").
Jus' sayin'...