My first taste of this Filtron-made coffee as i've stated earlier over 25 years ago thru a chef buddy of mine. They had a couple commercial units in his restaurant. I was Wowed! No bitterness, no bite, just pure unadulterated coffee taste. I had to have one. The commercial units were very big, too big for home, so my friend got me what was then a very new to the market home unit and I haven't looked back. I love coffee so I have several different coffee makers but none are electric! I've got a French press, a stove top Bialetti Moka espresso maker, and a Greek/Arab briki. I use all of them occasionally, but none compare to cold-brewed in taste and smoothness. The one thing I do miss from an electric coffee maker is the aroma of coffee being made but I do not miss that style of coffee at all. IMO electric makers burn the coffee beyond recognition.