Apparently, Hershey has come out with a "Taste of America Series". Some make sense - Key lime and Orange Cream twizzlers for Florida, Cherry Cheesecake chocolate bars for New York, etc.
I had to try the Taste of Texas Payday candy bar though. Yes, it is a BBQ flavored Payday. It was interesting - the smell right out of the package was obviously BBQ flavored. However, there was lacking the actual BBQ flavor on taste. I could not really taste it as the Payday overwhelmed the BBQ.
Give it a try, if you find it. However, do not expect much more than the regular candybar.
http://www.delish.com/food-news/news/a52293/hersheys-flavors-america-candy-chocolate/