For years I wondered why those super deals were only available to those crazy enough to brave long lines, cold weather, and limited store stock on black Friday. To me it made so much more sense to go for the volume by offering that price online (or in store) for a longer period of time. I guess the retailers finally started to see it my way. For the past 4 years, I've bought dang near everything we give for Christmas online and not braved a single black Friday line.